Know and understand your customers and predict exactly what they need next? Find out how you can best collect and use customer data so that your customers are happy to return, to bring their friends with them and to talk positively about you.

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Based on analytical data or current opportunities, you as a marketing manager must be able to set up a wide range of campaigns promptly, simply and flexibly. Quickly, effectively and right to the point. No matter how complex your campaign is.

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Customers no longer want to get generic, scattergun marketing promotions and offers. They expect individual communications and want to be approached at the right time, in the right place, with the right offer. Can't be done? Oh yes it can.

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Your customers live their lives in real-time. And that's what they expect from your customer loyalty program. Every transaction should be directly visible and transparent, the points total has to be updated live and ideally it should be possible to use accrued points again immediately.

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