Loyalty Partner Solutions GmbH, based in Munich, is a provider of industry-specific customer management solutions. The company develops and implements IT solutions that allow professional operation of customer loyalty programmes. These solutions focus on the retail and transport / aviation industries. Loyalty Partner Solutions also executes and optimises CRM processes for its customers as required.

The Loyalty Management Suite (LMS) is the centrepiece of the company's portfolio. LMS is a flexible software platform for the setup and operation of customer loyalty programmes. It maps the whole chain of customer loyalty activities, from account management and management of redemption processes to implementing advertising campaigns. LMS also helps companies to better understand the needs of their target groups: the software offers interfaces to all popular CRM, data warehouse and data mining systems and therefore brings together all the existing customer information the company holds.

Loyalty Partner Solutions' customers include the PAYBACK bonus programme and Deutsche Bahn AG with its BahnCard, bahn.bonus and bahn.comfort programmes. Loyalty Partner Solutions was spun off from a former business unit of Loyalty Partner GmbH in August 2008 and currently employs a workforce of around 160. The company's Managing Directors are Andreas Kindt and Andreas Berninger.

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